top of page
jana hofmann coaching, executive coach for female leaders,  executive coach, overcoming self criticism,  female leadership, women in business, high performing, authentic leadership

Hi! I am Jana, certified executive coach
for female leaders. 

I support you to lead with your own thinking, unique ambition

and your inner wisdom.

Break free from "do more, do better, not enough".

Empower conscious success with inner growth.

Based in Paris. Coaching online, worldwide. I speak English, German, French.

You are not sure if coaching is right for you?
If this feels familiar to you, coaching is for you.

First of all: you are here. You took your first step and I am super happy to see you here!

Stepping into a leadership role is an exciting adventure, full of opportunities to discover your true potential. As you become more "visible," it's not just about showcasing your skills and qualifications; it's a chance to uncover the capabilities within.

Even if you already have the necessary skills, moments of self-doubt can come up, questioning your readiness for this leadership journey. Yet, these doubts won't hold you back. Your inner drive is powerful, pushing you towards leadership, despite any uncertainties.

You may also feel the need to be flawless and perfect. It's natural. You are not alone with it. Many leaders (to be) face the same challenge. You want to take on new responsibilities, overcome challenges, and drive innovation. Embracing visibility is part of this journey, and the importance lies not just in "doing" leadership right but in authentically "being" your leader-self.

Give yourself permission to start an empowering conversation with yourself. 

  • Stay confident in yourself even when you face negativity or judgment from others: stay committed to taking pride in your skills and accomplishments


  • Don't let your job define you, make it fit your preferences: bring your personal values and convictions into your work without constantly being preoccupied with how it appears to others.


  • Take decisions based on your principles and stay true to what matters to you. Avoid allowing other people's expectations to hold you back.


  • Communicate honestly and directly. Express your ideas, opinions, needs and boundaries. Do not hesitate to speak about difficult topics as well. 

A., UK

I had just taken on the role of CEO of a very small charity and wasn’t sure what kind of leader I wanted to be, how to prioritise and combine the operational and strategic part of my job. Thanks to the coaching, I gained a lot more clarity and confidence. I realised I had been so focused on almost emulating my predecessor who had a very different style and personality to me that I didn’t give myself the space to explore how I wanted to shape the role and the organisation and how to set boundaries. For me, a lot of the coaching sessions with Jana were about being an authentic leader and having the courage to be authentic and make decisions in light of what I truly felt was in the best interest of the organisation and myself. I also explored a lot of aspects of self-care within the role and developing support systems for myself.

You Are Not Sure if Coaching is Effective?
Here are the Coaching Benefits

Leaders aren't born; they are made by facing challenges. Choosing to become a leader means committing to personal and professional growth.

Becoming a leader takes time and effort. It might feel a bit uncomfortable. But that's part of growing. That has always been a part of us. As adults, we need to relearn to embrace that growth and the "tooth pain" that comes with it.

Leadership is about accepting the need to go back to growing in order to grow forward.
Leadership is always ongoing. It's a long-term work-life project, an ongoing journey that will challenge you and deeply reward you if you dare.


If you feel sceptical about coaching, then know that it is all right and normal. Many of my clients feel this way when starting. 

By creating time for yourself, for your questions, needs and wishes, coaching brings clarity and structure into your thoughts. Only through clarity can goals be set. Only then is it possible to take action and tackle your small and big changes.

  • Overcome the fear of what others might think and be courageous in your ambition to pursue your true nature

  • Step out of the habit of underestimating yourself; have the courage to take on the CEO role without feeling the need to justify your ambition or question your abilities.

  • Release yourself from the pressure of striving for perfection and meeting external demands. Welcome and embrace your wonderfully imperfect self.

  • Put an end to hiding behind a role: step into your personal strength to transform your ideas into reality and lead with your wisdom

Start Your Coaching With Me: Coaching Process

Step 1 - Coaching discovery call

Coaching is about connection and trust. Let's see if you and I are a good fit and how I can support you.

Step 2 - Coaching signature programme: From Doing to Thriving

You enjoyed our coaching discovery call, you felt safe, understood. We agree that you and I are a good fit. Let's work together:           

  • 16 weeks of profound, focused, transformational work for your meaningful, deep shifts

  • 8 x biweekly 1:1 Professional Holistic Coaching Sessions (60 min): Targeted Questions, Power of Silence, In the Moment, Body Language, Accountability & Encouragement

  • 4 x 1:1 Check-In Calls (30 min) between the sessions to ensure transformation and development, to keep things moving

  • Individual Devotion, Full Personal Capacity & Resources, Intensive Support: I am fully & seriously committed to being your coach, that’s why I work with not more than a max. of 5 clients in parallel

Are you ready:

  • Move forward with focus, confidence & stability: no more “self doubts rollercoasters” that make you feel lost and stuck in the never-ending “self-criticism loop”. Feel and own the worth of your work.

  • Feel courageous & autonomous to apply your standards and rules: shine with your individual thinking and your straightforward personality. No more burning out by being the "I can do it all by myself super woman". Control your energy and efficiency by setting boundaries and priorities.

  • Challenge yourself and your emotional wellbeing: dare to embrace "your soft side" and your wellbeing as your inner powerhouse. Check in inside before thriving on the outside.

jana hofmann coaching, executive coach for female leaders,  executive coach, overcoming self criticism,  female leadership, women in business, high performing, authentic leadership, perfectionism, self doubts

Why Choose Me as Your Coach? About Me:

39 years. Born in Kazakhstan, grew up in Germany, a one year stop over in the USA, now living in Paris, France. I am figuring out things in life by being courageous and real. By failing forwards, challenging myself and trying to create a life based on my values . Is it easy? No. Is it worth it? YES.


I am a certified coach with a triple accredited certificate (International Coaching Federation,

Association for Coaching and European Mentoring & Coaching Council)  from Henley Business Schoolcoaching female leaders. 


I have a profound and fast understanding of my clients' situations and challenges and am strong in creating sincere, ethical coaching relationships based on trust, empathy and deep listening skills.

It is very important to me to support and challenge critical, individual thinking as well as feelings and awareness. Creating a thinking environment that allows new perspectives and insights is another priority.

I look back at a career within a leading position in the international business environment. A career of 11 years that challenged me, brought me to places all around the world, taught me a lot but did not fulfill me. Having worked in male led industries, sensibility towards being a woman within male driven working industries has become a very important topic to me.

I am supporting authentic female management and female leadership. I am all in about encouraging and supporting women who want to find their own place in their lives, not just fill one. My mission is to encourage women who want to set their very own direction.

Coaching and therapy are part of my private life. Self development is my life philosophy and close to my heart. I am working on myself while being a coach. It allows me to create a deeper connection with my clients. 

Truth, trying to create something good while staying humble and true to myself, responsibility, love, learning, curiosity and laughing are my guiding values. I enjoy philosophy, reading novels, discovering what's new in Paris, running & pilates, going for walks, eating, dancing and spending time with people I love and care about. 

jana hofmann coaching, executive coach for female leaders,  executive coach, overcoming self criticism,  female leadership, women in business, high performing, authentic leadership

What To Expect During Coaching? Coaching Style.

I support you with my external, unbiased view to gain new insights about yourself and your strengths. I accompany you through targeted questioning techniques to more self-knowledge, self-awareness and new perspectives. My coaching is client-centred (Carl Rogers), based on encouragement (Alfred Adler) and the Time to Think approach (Nancy Kline).

We begin every single session with your choice of topic. 


  • Safe Space: You express doubts, fears, and insecurities openly. This trust allows you to step into vulnerability and explore more about yourself

  • Self-Reflection: An essential that allows you to introspect, recognize patterns, and gain new insights. It is in these reflective moments that breakthroughs happen
  • Self-Awareness: Working on your self-awareness is a key element. Recognizing strengths, weaknesses, and triggers encourage you to face challenges more effectively

  • Active Listening: I am listening with my most intense attention, not just to words but to the emotions, sighs, "mhhs", and the body language behind them. This type of active listening creates a deeper understanding of your concerns and needs.

  • Encouragement: Celebrating small victories, acknowledging progress, providing positive support play a central role.

bottom of page